Private Label Cosmetics MOQ & Pricing Guide — MetaCNBeauty
MOQ & Pricing Guide
Everything you need to know about minimum order quantities, unit pricing, sample costs, and bulk pricing for private label cosmetics manufacturing with MetaCNBeauty — Guangzhou, China. Updated May 2026.
What is MOQ and why does it matter?
MOQ (Minimum Order Quantity) is the smallest number of units a manufacturer will produce in a single production run. MetaCNBeauty offers MOQ from 100 PCS on selected ODM private label products — one of the lowest available from a verified, GMP-certified Chinese cosmetics manufacturer.
| Program type | MOQ | Best for |
|---|---|---|
| ODM Private Label (standard) | From 100 PCS | New brands, fast launches, market testing |
| ODM Private Label (custom packaging) | From 500–1,000 PCS | Brands with custom tube/bottle shapes |
| OEM Custom Formula | From 1,000–5,000 PCS | Proprietary formulas, established brands |
| Samples (regular) | No MOQ | Formula and packaging testing |
| Samples (custom with logo) | No MOQ | Pre-launch photography, investor decks |
Unit pricing by category
Indicative wholesale B2B unit prices in USD at standard ODM MOQ (100–1,000 PCS). Prices decrease with higher order quantities. Final pricing confirmed at quotation stage.
| Category | Product examples | Unit price (from) |
|---|---|---|
| Lip Makeup | Lip gloss, lip liner, lip glaze, lipstick | $1.80 – $4.50 |
| Eye Makeup | Mascara, eyeliner, eyebrow pencil | $2.50 – $5.00 |
| Face Makeup | Foundation, concealer, blush, highlighter | $2.00 – $6.00 |
| Skincare | Serums, moisturizers, eyelash growth serum | $3.00 – $8.00 |
| Hair Care | Hair oils, hair masks, scalp treatments | $2.50 – $6.00 |
| Nail Care | Nail polish, nail treatments | $1.50 – $4.00 |
What affects your unit price?
📊 Order quantity
Higher quantity = lower unit price. Significant savings at 1,000+ PCS vs 100 PCS. The biggest single factor in unit cost.
🧪 Formula type
Standard ODM formula = lower price. Custom OEM formula development = higher price due to R&D and setup costs.
📦 Packaging complexity
Standard tube/wand = lower price. Custom shape, premium finish (matte, soft-touch) = higher price.
🎨 Label printing
Simple 1-color logo = lower price. Full-color custom label = slightly higher. Vector artwork files reduce setup costs.
📍 Number of SKUs
Single SKU at full MOQ = lowest price. Split MOQ across multiple shades = slightly higher per unit.
✨ Active ingredients
Standard formula = base price. Premium actives (peptides, rare oils, botanical extracts) = higher price.
Sample pricing
| Sample type | Cost | Lead time | What you get |
|---|---|---|---|
| Regular sample | $15 – $50 per sample | 3–5 days dispatch | Standard formula + standard packaging, no logo |
| Custom sample | $50 – $150 per sample | 7–15 days | Your logo + custom label + packaging mock-up |
Bulk pricing tiers — example: lip gloss
Unit price decreases as order quantity increases. This example uses lip gloss as a reference product.
| Order quantity | Unit price | Total cost (approx.) |
|---|---|---|
| 100 PCS (MOQ) | $3.80 | $380 |
| 500 PCS | $3.40 | $1,700 |
| 1,000 PCS | $3.10 | $3,100 |
| 5,000 PCS | $2.70 | $13,500 |
| 10,000+ PCS | Contact for quote | Contact for quote |
Additional costs to budget for
| Cost item | Typical range | Notes |
|---|---|---|
| Shipping (Express DHL/FedEx) | $30 – $150+ | Depends on weight and destination |
| Import duties & customs | Varies by country | Buyer’s responsibility |
| Label design | Included for simple designs | Complex artwork may have design fee |
| Barcode (EAN/UPC) | Your responsibility | Required for Amazon and retail listings |
| Regulatory compliance (EU/US) | Varies | We provide INCI + MSDS; RP/CPSR is buyer’s responsibility |
Payment terms
- Sample orders: 100% payment in advance
- Small bulk (100–1,000 PCS): 50% deposit before production, 50% balance before shipment
- Large bulk (1,000+ PCS): Payment terms negotiated at order stage
- Methods: T/T bank transfer, PayPal, and other agreed methods
Lead times
| Order type | Lead time |
|---|---|
| Regular sample | 3–5 days |
| Custom sample / proofing | 7–15 days |
| Small bulk (100–5,000 PCS) | 7–15 days |
| Large bulk (10,000+ PCS) | 30–45 days |
| OEM formula development | 45–90 days |
Ready to get a quote?
Send us your product requirements and we’ll reply with MOQ, unit pricing, sample cost, and lead time within 1–2 business days.
📧 Inquiry@metacnbeauty.com | 💬 +86 135 4124 4178 | 📍 Guangzhou, China