What Is a Private Label Curl and Lengthening Mascara?
A private label curl and lengthening mascara is a professional-grade eye cosmetic manufactured by a third-party OEM/ODM factory and sold under your own brand label. Unlike basic mascaras, a professional curl and lengthening formula delivers three simultaneous performance benefits: all-day curl hold, buildable lash length, and smudge-proof wear — without clumping, flaking, or stiffness.
The MetaCNBeauty XHOQ99M is built on a 4-wax curl architecture (Carnauba, Synthetic Wax, Synthetic Beeswax, and Microcrystalline Wax) combined with a triple film-forming lengthening system and Vitamin E lash conditioning. Available in Silver Lid and Gold Lid packaging options.
Product Overview: MetaCNBeauty XHOQ99M
| Specification | Detail |
|---|---|
| Model No. | XHOQ99M |
| SKUs | XHOQ99M-1 (Silver Lid) / XHOQ99M-2 (Gold Lid) |
| Net Weight | 0.17 OZ / 5 ML |
| Gross Weight | 34g |
| HS Code | 3304.20 |
| Shade | Jet Black (Carbon Black CI 77266) |
| MOQ | 100 PCS |
| Unit Price | From $3.90 |
| Origin | Guangzhou, China |
| Claims | Paraben-Free, Vitamin E Conditioned, Smudge-Proof |
| Customization | Logo, label, packaging color, formula adjustments |
| Full INCI | Aqua, Styrene/Acrylates Copolymer, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax, Synthetic Wax, VP/Hexadecene Copolymer, Glycerin, Synthetic Beeswax, Palmitic Acid, Stearic Acid, Acrylates Copolymer, Polyvinyl Alcohol, Octyldodecanol, Tocopherol, Cera Microcristallina, Hydroxyacetophenone, Ethylhexylglycerin, Caprylyl Glycol, Sodium Hydroxide, Phenoxyethanol, Carbon Black (CI 77266) |
Silver Lid vs Gold Lid — Brand Positioning Strategy
⚪️ Silver Lid — XHOQ99M-1
Positioning: Modern, clean, minimalist
Best for: Clean beauty brands, everyday makeup lines, millennial and Gen Z markets
🟡 Gold Lid — XHOQ99M-2
Positioning: Luxury, premium, editorial
Best for: Prestige beauty brands, gift sets, limited edition launches, Middle East and Asian markets
Brands can launch both variants simultaneously as a tiered product line — same formula, different price point and aesthetic — without any additional formula development cost.
Three Core Selling Points — Ingredient-Backed Performance
👁️ 4-Wax Curl Architecture
Carnauba + Synthetic Wax + Synthetic Beeswax + Microcrystalline Wax. All-day curl hold without stiffness, brittleness, or flaking — even in humid climates.
✨ Triple Film-Former Lengthening
Styrene/Acrylates + Acrylates Copolymer + VP/Hexadecene Copolymer + PVA. Buildable length, zero flaking at any coat level.
🌿 Vitamin E + Paraben-Free
Tocopherol conditions lashes with every application. Modern paraben-free preservative system supports clean beauty positioning.
Full INCI Ingredient List & Function Breakdown
| INCI Name | Common Name | Function |
|---|---|---|
| Aqua | Water | Formula base |
| Styrene/Acrylates Copolymer | Primary Film-Former | Curl hold, lengthening, smudge-proof film |
| Glyceryl Stearate | Emulsifier | Formula stability, smooth texture |
| Copernicia Cerifera (Carnauba) Wax | Carnauba Wax | Primary curl hold, high-shine finish |
| Synthetic Wax | Synthetic Wax | Firmness, buildability, clump prevention |
| VP/Hexadecene Copolymer | Flexible Film-Former | Film flexibility, prevents cracking |
| Glycerin | Humectant | Smooth application |
| Synthetic Beeswax | Synthetic Beeswax | Body, conditioning, smooth lash coat |
| Palmitic Acid | Fatty Acid | Creamy texture, volume building |
| Stearic Acid | Fatty Acid | Smooth texture, formula structure |
| Acrylates Copolymer | Secondary Film-Former | Smudge-proof reinforcement, flake prevention |
| Polyvinyl Alcohol | Film-Former | Clean smooth finish, even drying |
| Octyldodecanol | Lightweight Emollient | Prevents stiffness, comfortable wear |
| Tocopherol | Vitamin E | Antioxidant, lash conditioning |
| Cera Microcristallina | Microcrystalline Wax | Fine lash coating, smooth finish |
| Hydroxyacetophenone | Preservative Booster | Paraben-free preservation |
| Ethylhexylglycerin | Preservative Booster | Broad-spectrum preservation |
| Caprylyl Glycol | Preservative Booster | Antimicrobial, formula stability |
| Sodium Hydroxide | pH Adjuster | Formula pH stability |
| Phenoxyethanol | Preservative | Broad-spectrum preservation |
| Carbon Black (CI 77266) | Jet Black Pigment | Deep, rich, intense black color |
Why Curl & Lengthening Mascara Is a High-Growth B2B Opportunity in 2026
📱 Lash Content Virality
Before/after mascara videos are among the highest-engagement beauty content formats on TikTok and Instagram globally. The XHOQ99M’s dramatic curl and lengthening performance is purpose-built for this content format.
🌿 Clean Beauty Demand
Paraben-free, Vitamin E-conditioned formulas are increasingly the purchase standard in the US, UK, EU, and Australian markets. The XHOQ99M supports clean beauty positioning without compromising performance.
📦 Packaging Differentiation
Silver Lid / Gold Lid allows brands to position at different price points or launch limited edition collections without formula changes — a significant commercial advantage.
OEM/ODM Private Label Program Details
| Item | Details |
|---|---|
| MOQ | 100 PCS |
| Unit Price | From $3.90 |
| Sample Lead Time | 3–5 days (regular) / 7–15 days (custom with logo) |
| Bulk Lead Time | 7–15 days (100–5,000 PCS) / 30–45 days (10,000+ PCS) |
| Customization | Logo, label, packaging color, formula adjustments (waterproof, fiber, clean cert) |
| Compliance Docs | Full INCI, MSDS for US/EU/UK/AU markets |
| Shipping | DHL/FedEx/UPS Express (3–8 days) | YT Standard | Air & Sea Freight |
Complete Your Lash System — Bundle Opportunity
Brands that offer a complete lash system see stronger repeat purchase rates and higher average order values. Pair this mascara with our Private Label Natural Eyelash Growth Serum for a full lash care routine:
- 🌱 Eyelash Growth Serum — Grow, nourish, and strengthen lashes (daily treatment)
- 👁️ Curl & Lengthening Mascara — Curl, lengthen, and define (daily makeup)
How to Start Your Private Label Mascara Program
Consultation
Contact your MetaCNBeauty account manager to define packaging variant (Silver/Gold Lid) and brand requirements.
Sample Order
Test the formula and packaging before committing to bulk production. Sample fees credited back against first bulk order.
Order Confirmation
Select lid color, label design, and printing specifications.
Design Finalization
Submit your brand logo and approve the digital mock-up. No production starts without your sign-off.
Production
Manufacturing, filling, and logo printing at our GMP-certified Guangzhou facility.
Brand Launch
Goods delivered via your preferred shipping method globally. Ready to sell under your brand.
Frequently Asked Questions
Q: What is the MOQ for private label mascara?
MOQ starts from 100 PCS. Flexible arrangements are available for mixed-variant or multi-SKU programs.
Q: What is the difference between the Silver Lid and Gold Lid variants?
Same formula, different packaging aesthetic. Silver Lid suits modern, clean, minimalist brand positioning. Gold Lid suits luxury, premium, and editorial brand positioning. Both can be launched simultaneously as a tiered product line.
Q: Is the formula paraben-free?
Yes. The XHOQ99M uses a modern paraben-free preservative system (Hydroxyacetophenone + Ethylhexylglycerin + Caprylyl Glycol + Phenoxyethanol).
Q: Does the formula contain Vitamin E?
Yes. Tocopherol (Vitamin E) is included as an antioxidant lash-conditioning active, supporting “lash health” and “lash nourishing” marketing claims.
Q: What compliance documentation is available?
Full INCI ingredient lists and MSDS are provided for US (FDA), EU (EC 1223/2009), UK, and Australian markets.
Q: What makes this formula different from other private label mascaras?
The 4-wax curl architecture (Carnauba + Synthetic Wax + Synthetic Beeswax + Microcrystalline Wax) is the primary differentiator — most private label mascaras use only 1–2 waxes. The triple film-former system delivers buildable length with zero flaking at any coat level.
Ready to Launch Your Private Label Mascara?
MOQ from 100 PCS. ISO 22716 GMP certified. Ships to 200+ countries.
📧 Inquiry@metacnbeauty.com | 💬 WeChat: +86 185 7879 0872